Why Blue Frog

In brainstorming for this company’s name, Margaret tried a range of ideas but always came back to “blue frog.” She liked the instant image it conveyed of a vibrant, small, yet powerful creature. Wild blue poison dart frogs release distasteful and potentially lethal toxins to predators through their skin. Blue frogs get poison from their diet: ants, termites, and tiny beetles. The poison from frogs has been used in blowgun darts by South American Indians and as a model for painkillers by drug researchers. Blue poison dart frogs are listed as “vulnerable” due to loss of habitat.